Alex Kwon, co-founder of Advanced Vapor Devices, spoke at a panel called “Resilience in Ancillary Cannabis” at Benzinga’s Cannabis Capital Conference. Kwon shared that he thinks Cannabis 3.0 is upon us and also shared how he has built his company to be successful as the industry has evolved. One of the biggest questions has been, “How do I get to the best cost per milligram or milliliter consistently?”

Development in hardware and cartridges, in many ways, was the answer to the question. More importantly, making sure hardware is sound is crucial, otherwise consumers will label a brand faulty – and it is difficult to overcome that initial assessment.

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